Our Story

Empowered by an unyielding dream, our revolutionary spirit knows no bounds. Against all odds, we've forged a path from vision to reality, starting with humble beginnings. Facing challenges head-on, we've chosen to shape our destiny, creating, building, and paving the way for a future of limitless possibilities.

Originating in Kashmir, our aspirations extend beyond borders, envisioning a global impact through socio-economic transformation. Our roots run deep, catalyzing a ripple effect poised to revolutionize the horticulture sector. In transforming lives, our journey unfolds, promising a brighter future for thousands of families connected to this sector, both directly and indirectly.

QUL demonstrates a farmer-centric value system by collaborating with small and marginal farmers to strengthen their entrepreneurial capabilities. Through precision farming techniques and use of AI/ML tools, it empowers farmers with orchard-specific predictive insights, market trends, and pricing details. Its commitment to innovation, both biological and non-biological, is reinforced by strategic partnerships with global research institutes, nurseries and groundbreaking enterprises. QUL leverages process and technology as transformative forces to enhance efficiency and sustainability in line with the global Sustainable Development Goals (SDGs).

The name QUL, a Kashmiri word for tree as also the entire universe in Arabic, is a symbolic representation of being in the business of the “universe of trees”. Apart from the obvious operational relevance, it seeks to represent the social and spiritual connotation of a business which draws from nature only to give back more wealth and wisdom like the fabled speaking tree of the orient.